Blogging About Blogging

You Can Lead A Horse To Water But….

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• Author: admin
• July 26, 2007
• Category: Hurdles

I’m not really calling any person a horse. But I was reminded today that ultimately, no matter what we do for another person, change or development is up to THEM.

In my business, I manage blogs and work on traffic growth for the client. For a monthly fee, they can email me at any time for assistance, guidance, or maintenance. I teach them the ropes of the blogging world. I network their site and coach them on what is relevant and “hot” at the moment. I feed the pets and get the paper when they’re out of town. Okay, not really…. but in essence, I do watch things for them even while they’re away.

In every case, their traffic is growing by literal leaps and bounds. Life. Is. Good for the blog getting TLC from me. But what can I NOT do for any client?

I can not be them for them. I don’t write their content. I can only fan the air that they give lungs to. Ultimately, it’s up to the owner to own their own stuff. And when they have an audience, to speak to it.

I have a great bunch of clients who all understand this. It’s proven to be a fun and synergistic business for me; a very good fit for my service-oriented mind and creative spirit. My toddler may not care that I bought him cute fire-truck undies, show him where the potty is, and offer to wipe him when he’s done…it’s up to that little horsey to drink from the river I provided him when he’s good and ready.

Somewhere I heard a quote that said something to the gist of, “never do for someone else what they can do for themselves.” Well, that leaves those of us in a service-industry in a little pickle. But the sentiment of empowerment and ownership is not lost on me tonight.

Tia Graham, blogsultant, builds, manages, and empowers business blogs that can help you generate income, improve publicity, and interact with your audience. See bloggingwithflair.com for more information.

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