Blogging About Blogging

Blogrolls…Bridges To the Mainland.

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• Author: admin
• August 4, 2007
• Category: Do'in It

Blogs are different than static websites in many, many ways but one way they can become very similar is by neglecting to link out. A link, a blog roll, an optimized site…these all are ways to take your island weblog and bridge it to the mainland, making traveling to your destination easier.

And it’s pretty plain… an island that is inaccessible just sits there. It waits for the population to come but leaves it to them to figure out how to get there. Naturally, the rate of visitation will be quite low.

On the other hand…build some bridges. Get some ferries going. Build a landing strip and airport. Advertise. Suddenly the island is a vacation destination hot spot. And the best promotion and travel access will also provide an idea of what the place (or person behind it) is like.

Today I built a blogroll for a client, two guys who jointly blog; I expected a few links on a few websites they used daily, maybe a blog or two. What I got instead was a comprehensive list of their favorite resources, hobbies, recommended tools for their trade, affiliations and partners… after I picked my jaw up off the floor and I got to work… within the hour, felt I had a better understanding of them, who they are, how they work, and where they’re going.

Their site, through this method and several others I employ, will take their blog from an isolated web island to a destination authority in their field. They are visible, they are easy to get to, and they are relevant.

Tia Graham, blogsultant, builds, manages, and empowers business blogs that can help you generate income, improve publicity, and interact with your audience. See bloggingwithflair.com for more information.

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