Blogging About Blogging

How often do you say, “I don’t know”?

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• Author: The Blogsultant
• August 31, 2007
• Category: Hurdles, Opinions and Reviews

I made my first business traveling trip this week. I met with a new client for dinner, meeting a new inquirer at the same time, stayed the night with an old friend and new client, and the next morning, had another meeting with yet another new client getting up close and personal with her very dynamic project. The whole thing was a ton of fun and a lot of talking and listening.

More than once I was asked a question that I didn’t immediately know the answer to. I’m resourceful and smart and know how to find the answers given time but in these settings, restaurants and away from my computer, I wasn’t in “do your homework” mode. My clients and inquirers have one steady trait: they all put a lot of thought into taking on a new endeavor such as a blog. They tease it around in their minds, ask lots of different people questions, do research, take advice, and give the idea time to ruminate. They ask GOOD, thoughtful questions. Along side this is the highly adaptive world of the internet and things are always changing and developing. What may be true today may be enhanced tomorrow. This is certainly true in the sphere of podblogging and vlogging; more is available every day both on the center stage and behind the scenes.

And so foolish is the expert who claims to know everything. Better is an honest approach. Say, “You know? I’m not sure but I know how to find out and will get back to you.” Tell them when you’ll get back to them with the information. Make no guarantees when you aren’t confident. An example of this is promising something will make your client money when you don’t fully have a grasp on the process that you both will be experimenting and learning with, as is the case with new and ground-breaking material.

Honesty breeds respect and respect breeds loyalty and trust. If you honestly don’t know, then say as much, and follow it up with what you DO know: that you can find out and serve them best with your willingness to learn more about how to meet their needs. The result is integrity which is worlds better than a facade of knowing all there is to know.

Other posts that may be helpful:

Do I Need an E-Zine?

How To Kill Your Blog.

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Tia Graham, blogsultant, builds, manages, and empowers business blogs that can help you generate income, improve publicity, and interact with your audience. See bloggingwithflair.com for more information.

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