Blogging About Blogging

Size Matters: When the underdog threatens to surpass the Big Guns

Author: The Blogsultant
September 13, 2007
Category: Opinions and Reviews, Tools

It occurred to me that in my contest over the previous week I handled Stumble, Digg, Reddit, and Thoof as if they were equal peers. In fact, they are not the same in either age nor size, yet, in my mind, much as Ron paul is to the current political race, Thoof surpasses the rivals in value and quality. While this is my own perception and may not necessary be shared by everyone else, here today is something that is rather striking:

See that little blue line at the bottom? That’s Thoof’s traffic compared to the older, bigger guys out there in my contest. And yet, it placed second in the contest and nearly leads in overall traffic generation for my blog.

My thoughts right now are filled with “niche” marketing and all that I’ve read recently about how powerful it can be. I think, as a first reaction today anyway, that one reason why the bigger, older, more well-trafficked sites have little benefit to me currently is that they are simply too large and too broad to have a focused impact. I’m a new, small site seeing great benefit from a fellow new, and relatively-small site. Screams “niche” to me and many-is-the-niche that’s been hugely successful by not being too broad, dilute, and unwieldly. Certain resources for certain applications……food for thought.

Want more? Here’s the post that was the content of the contest. Here’s the introduction to the contest. And here are the results. Still want more? Subscribe to my feed!

Tia Graham, blogsultant, builds, manages, and empowers business blogs that can help you generate income, improve publicity, and interact with your audience. See bloggingwithflair.com for more information.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.