Blogging About Blogging

Tia Graham, theblogsultant.com

Conversational Branding

I haven’t had a lot of time lately for talking about doing because I’ve been too busy, well DOING.  Life Has Been Full and Has Been Full of Life. But the world of social marketing is changing and redefining (when does it ever stop?), and in my spare moments while stuck in traffic, chopping vegetables, or dipping sushi pieces into wasabi-rich soy sauce, I’m contemplating those changes and how my business needs to anticipate them.

Notice I said, “anticipate them” rather than “adapt to them”; important distinction there in how I view my business…the vision, though maybe not all the manifestations, are fluid instead of static. I may rarely succeed on being ahead of the curve on several things but I instinctively feel that doing so needs to always be my goal.

I’m still sorting out the changes, trying a few on for size, and remaining open to possibility. I’m not the only one out there doing the same; here are a few voices I’ve been reading lately. I read them because they are bloggers who value conversational branding, which I think may be the essence of what is going on with relational media these days.

  • she’s done it in many posts but this is her most recent record of her Twitter Exploration. Penelope never fails to get me thinking and this is fantastic food for thought: when branding, how important is it to be the same in every compartment?
  • Scott, over at Man Vs. Blog, has been exploring his use of Twitter and has a 3 part series worth reading.
  • My very favorite blog guru, Darren Rowse, has a brilliant title followed by his typically-excellent content, looking at formats like the one Twitter uses, and just above, shares his exploration of another, Plurk.

My blogging list of things to do seems endless, with all kinds of things near the top vying for space. For instance, I have a great header I had designed for this site, a brand new business site needing launching, and a journal full of article ideas just begging me to find a quiet moment to sit down and seriously write. My client’s sites all have lists and my search for an assistant became so much of it’s own endeavor that I had to either find an assistant to help me find an assistant or cut out the search! When a new internet “exploration” becomes necessary so often, it’s helpful to know other bloggers I’m watching are exploring as well. It’s that synergy that the internet and social media thrives on and no one gets anywhere alone.

I think in “conversational branding” my favorite part is still the conversation. To me, that is the literate beauty of this media-rich tool we all use.


I’m hiring!

Are you a writer and blogger seeking to find a way to make money doing what you love?

I, TheBlogsultant, am working on growing my business and developing it’s reach. I’m looking to hire a vitual assistant who is interested in training to become a potential partner in Conversational Marketing.

Hours are extremely flexible, will start minimally, and grow from there. The pay is based on my current management framework and will grow as responsibility does.

Skills needed:

  • web smart…experienced in social networking sites
  • type with speed and accuracy
  • editing ability
  • familiarity with Wordpress blog format a plus
  • html experience, or willingness to learn, along with css, a must.
  • fast turn around time and responsiveness; dependability
  • comfortable social skills

For more details, inquire with Tia: Tia AT bloggingwithflair DOT com.


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